About Me
About Me
I'm Mateo Ruiz Guiñazú, a Visual & UX designer from Argentina currently based in Berlin, with a focus on the craft of the design to bring innovative ideas into life.
I'm Mateo Ruiz Guiñazú, a Visual & UX designer from Argentina currently based in Berlin, with a focus on the craft of the design to bring innovative ideas into life.
M
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01
Design Philosophy
Design is about crafting solutions that are both functional and meaningful. I focus on creating purposeful experiences by meticulously balancing form and function. Embracing the concept of Kodawari, I push beyond "good enough" to achieve exceptional quality, ensuring every detail serves a real purpose. My work is driven by a commitment to deliver genuine value, resulting in designs that are as effective as they are beautiful.
01
Design Philosophy
Design is about crafting solutions that are both functional and meaningful. I focus on creating purposeful experiences by meticulously balancing form and function. Embracing the concept of Kodawari, I push beyond "good enough" to achieve exceptional quality, ensuring every detail serves a real purpose. My work is driven by a commitment to deliver genuine value, resulting in designs that are as effective as they are beautiful.
02
Creative Journey
My journey as a designer has been shaped by a constant drive to push boundaries and explore new challenges. From leading brand collaborations to rapidly prototyping innovative solutions, I've gained a wealth of experience across diverse projects. My background in research and ideation allows me to bring a strategic perspective to design, ensuring that creative ideas are not only visionary but also practical and aligned with business goals.
02
Creative Journey
My journey as a designer has been shaped by a constant drive to push boundaries and explore new challenges. From leading brand collaborations to rapidly prototyping innovative solutions, I've gained a wealth of experience across diverse projects. My background in research and ideation allows me to bring a strategic perspective to design, ensuring that creative ideas are not only visionary but also practical and aligned with business goals.
03
Collaboration
Collaboration is at the core of my work. I thrive in environments where ideas can be shared freely and different perspectives are valued. Whether leading cross-functional teams, facilitating workshops, or improving communication processes, I believe that the best outcomes are achieved when everyone is aligned and working towards a common goal. My collaborative approach ensures that projects are driven forward with clarity and purpose, leveraging the collective strengths of the team.
03
Collaboration
Collaboration is at the core of my work. I thrive in environments where ideas can be shared freely and different perspectives are valued. Whether leading cross-functional teams, facilitating workshops, or improving communication processes, I believe that the best outcomes are achieved when everyone is aligned and working towards a common goal. My collaborative approach ensures that projects are driven forward with clarity and purpose, leveraging the collective strengths of the team.
Work
Mateo
Work
Mateo
HelloFresh
HelloFresh+ — Creating world’s first food subscription service loyalty program
HelloFresh
HelloFresh+ — Creating world’s first food subscription service loyalty program
Factor
Factor B2B — Enabling Seamless Ready-to-Eat Solutions for Modern Workplaces
Factor
Factor B2B — Enabling Seamless Ready-to-Eat Solutions for Modern Workplaces
HelloFresh
HelloFresh Market Vision 2025 — Pioneering the Future of On-Demand Groceries
HelloFresh
HelloFresh Market Vision 2025 — Pioneering the Future of On-Demand Groceries
ComparaOnline
ComparaOnline — Building Trust and Driving Organic Growth in Financial Product Comparison
ComparaOnline
ComparaOnline — Building Trust and Driving Organic Growth in Financial Product Comparison